Montenegro has both a picturesque coast and a mountainous northern region. The country was a well-known tourist spot in the 1980s. Yet, the Yugoslav wars that were fought in neighbouring countries during the 1990s crippled the tourism industry and damaged the image of Montenegro for years.
The Montenegrin Adriatic coast is 295 kilometers long, and boasts 72 kilometers of beaches. The coast region of Montenegro is dotted with many well-preserved, ancient towns and is considered one of the great new tourist “discoveries”. In January 2010, The New York Times ranked the Ulcinj South Coast region of Montenegro, including Velika Plaza, Ada Bojana, and the Hotel Mediteran of Ulcinj, as among the “Top 31 Places to Go in 2010” as part of a worldwide ranking of tourism destinations.
Montenegro is listed every year by prestigious tourism guides like Lonely Planet as top touristic destination along with Greece, Spain and other world touristic places. It was not until the 2000s that the tourism industry began to recover, and the country has since experienced a high rate of growth in the number of visitors and overnight stays.
The Government of Montenegro has set the development of Montenegro as an elite tourist destination a top priority. It is a national strategy to make tourism a major contributor to the Montenegrin economy. A number of steps have been taken to attract foreign investors. Some large projects are already underway, such as Porto Montenegro, while other locations, like Jaz Beach, Buljarica, Velika Plaža and Ada Bojana, have perhaps the greatest potential to attract future investments and become premium tourist spots on the Adriatic.
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